ALBERTA FERRETTI FOR KELLY ROWLAND
Monday, 13 February 2012
PHILOSOPHY di Alberta Ferretti FOR ELISA SEDNAOUI
Thursday, 9 February 2012
ALBERTA FERRETTI LAUNCHES THE NEW EYEWEAR COLLECTION IN COLLABORATION WITH CUTLER AND GROSS
Thursday, 9 February 2012
Milan, 8th February 2012. Aeffe S.p.A. is pleased to announce that it has signed a licensing agreement with Cutler and Gross for the production and distribution of the new Alberta Ferretti eyewear collection. The contract with the luxury firm specializing in eyewear will last 4 years, with the option to extend in order to help to grow and develop the creation and distribution of the product. The collection will debut for the first time in Milan during the fashion week appearing in the Alberta Ferretti autumn winter 2012 fashion show and it can be viewed at the Mido 2012 trade fair in Milan (Fiera Rho-Pero from the 11th to the 13th of March). “Cutler and Gross is a worldwide leader in the luxury eyewear field thanks to its expression of tradition and quality. They will be able to translate in the best way the elegant and sensual style that has always characterized the world of Alberta Ferretti” declares Massimo Ferretti, president of Aeffe. The collection is comprised by six sunglass models which reflect the contemporary femininity and elegance that characterized the Alberta Ferretti world. The designs are inspired by the handmade decorations that come from the motives and linear shapes of the ready to wear collection. Cult eyewear brand Cutler and Gross was founded in 1969 by Graham Cutler and Tony Gross, through their mutual passion for innovative design, they spearheaded the revolution that turned eyewear from medical necessity into a key fashion accessory. For the last 42 years Cutler and Gross have specialised in handmade eyewear manufacturing, a process that is both expensive and time consuming, but that is completely necessary in order to achieve the timeless high-end look of which they are best known. A Cutler and Gross frame maintains a certain classicism, this is reinforced by the absence of a visible logo, allowing the brand’s reputation of excellence in production and design, speak for itself, an ethos which will also run through the Alberta Ferretti unglass collection. Aeffe S.p.a, company listed on the Star segment of the Italian Stock Exchange, was founded in 1980 by Alberta Ferretti and his brother Massimo, and is now one of the leading international luxury goods industry, a field where it operates through the roduction and distribution of luxury brands like Alberta Ferretti, Philosophy di Alberta Ferretti, Moschino, Moschino Cheap and Chic, Cacharel, Pollini and Jean Paul Gaultier.
ALBERTA FERRETTI REVEALED AS NEXT DESIGNER TO COLLABORATE FOR MACY’S CAPSULE SERIES
Friday, 3 February 2012
“Alberta Ferretti for Impulse only at Macy’s” with ultra-feminine silhouettes and vibrant hued pieces set to launch in select Macy’s stores nationwide and on macys.com on April 17thNEW YORK, NY – (February 1st, 2012) – Macy’s today announced the continuation of its successful designer capsule series, with a collection by Alberta Ferretti for its contemporary fashion ‘Impulse’ department. The collection encompasses feminine resses in a variety of lengths, lightweight pants, peasant style blouses and knitwear. The limited-edition capsule will be available in approximately 185 Macy’s stores nationwide and on macys.com beginning April 17, just in time for the spring shopping season. Alberta Ferretti says: "I would like to thank Macy's for giving me the opportunity to experiment with my capsule collection using Italian quality and tradition ... and also with such wonderfully low prices; it has been an extremely interesting and stimulating challenge for me. The collection I created is fresh and bright. It features light summer clothing, evocative of the spirit of our beautiful country, and is at the same time true to my style. For the advertising campaign I wanted a seductive woman that was joyfully and unequivocally Italian. Maria Carla Boscono was magically photographed by the sensual and spiritual eye of Ellen Von Unwerth, who has captured the energy, the strength and the colors of my collection using the stunning backdrop of Positano. The ubiquity of Macy's across the United States, in numerous prestigious locations, as well as it's important online presence, have been a unique and exciting opportunity for me to gift my "Italian Dream" to a vast and diverse audience." “Alberta Ferretti’s thriving business, international appeal and modern aesthetic enticed us to collaborate with her on the next Macy’s designer capsule collection,” said Jeff Gennette, Macy’s chief merchandising officer. “An irresistible combination of bohemian styling and figure-conscious silhouettes, the ‘Alberta Ferretti for Impulse’ collection will strike just the right chord with our ‘Impulse’ customer.” “Alberta Ferretti for Impulse only at Macy’s” takes cue from the feminine and modern styling of her namesake label, focusing on delicate fabrications like chiffon and voile to create style–conscious pieces made for everyday women. From bohemian styling to garden party fashions, the capsule is heavily influenced by Alberta’s Italian heritage. The juxtaposition of saturated oranges, pinks and teals offset the muted whites and tans that create a breezy, laid back mood reminiscent of the Amalfi coast. Key items will include bold hued dresses in maxi and strapless styles, bohemian blouses, oversized and abstract floral prints and macramé and lace detailing, priced on average from $49 – $119. “Alberta’s sensibility is full of energy and, when linked to her heritage, is interpreted in a unique manner for Macy’s Impulse,” said Nicole Fischelis, Macy’s group vice president and fashion director. “The collection is full of surprises with fabulous crochet and lacy knits, sensuous draped dresses and whimsical prints that translate into a color palette evocating the sky and the sea of the coast of Amalfi and the sophistication of Capri and the Italian lifestyle.” Alberta Ferretti always knew she was destined for the fashion industry. With a couturier as a mother, she spent her childhood surrounded by seamstresses in the laboratory of a dressmaker’s workshop. Very young she opened her first boutique, and soon after she decided to design and produce her first collection where she experimented with all she had learned about high-quality finishing and accurate execution. During the 80’s she founded the eponymous company in San Giovanni in Marignano, and presented her collection on the catwalks of Milan, the capital of pret-a-porter. Another line was soon added to the main collection: “Philosophy di Alberta Ferretti”, a younger and more urban line. In 2010 Alberta Ferretti launched her bridal collection Forever and in 2011 at Pitti Immagine she presented her demi-couture collection Alberta Ferretti Limited Edition The company soon grew with the implementation of a corporate structure, as a result of the arrival of her brother Massimo, who today is the Chairman of Aeffe SpA, the corporate umbrella for brands such as Alberta Ferretti, Moschino, Jean Paul Gaultier, Pollini, and Cacharel and the newborn Cedric Charlier. The Alberta Ferretti presence continues to strengthen worldwide with boutique openings in every fashion capital from New York to Los Angeles, Milan to Paris, and Moscow to Tokyo, London to Dubai. Additional designers in the series will be announced individually in advance of each capsule. For more information about “Alberta Ferretti for Impulse only at Macy’s” and Macy’s designer capsule collection series, please visit www.macys.com/pressroom. To shop this collection, please visit www.macys.com/impulse. About Macy’s Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers. For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.