Pre-Fall 2024

Magical realism

Pragmatism and poetry, for Alberta Ferretti, are specular and complementary traits.
The sense of the real and the possible is always enhanced by an ineffable ability to
capture magic in the lightness of a movement, surprise in the shimmering of an embroidery.
The normal becomes special, dream insinuates itself into everyday life. The driving
force behind this coherent yet evolutive vision is, always, the dialogue between
Alberta and women, which this season materializes in an idea of elegance that is not
brash nor loud, but rich in nuances.

 

 

Working with a neutral and cosmetic palette of dark grays and blacks, champagne hues,
pinks and light blues, Alberta Ferretti imagines a wardrobe that crosses moments and
occasions that are as many facets of the female personality: pragmatic in the long coats,
parkas, trench coats and safari jackets worn with pleated or denim trousers, bold in
the lizard-effect leather jackets worn with satin shorts, ethereal in long draped and
bias-cut dresses that dance around the body. The silhouette is fluid and vertical, with
a continuous play of dialogues and contrasts between masculine and feminine: checked or
striped shirts, in jacquard organza; trousers that are pleated like skirts; pleated miniskirts.

 

 

The trademark soft femininity acquires a new strength, while the desire to offer women
malleable tools materializes in garments that can be worn in different ways: waistcoats
combined with shirts, tunics that veillong dresses. All of it in an amalgamation of cashmere,
satin, organza, flannel and tactile wools. Accessories are lace-up brogues, high boots,
flat or kitten heel mules and then neatly designed handbags. A vision of multifaceted
pragmatism, for an idea of magical realism.